A trip to Jeonju and Wanju with BT21

◇ Tripful is always with you

We aspire for the unexpected delights you experience during your journey to etch themselves into your life, becoming a wellspring of inspiration. Let Tripful, the travel book that accompanies you every step of the way, infuse your everyday life with the joy of exploration.

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In the sea of travel-related media and books, it's challenging to find a definitive answer to what travel truly means. Each person holds a unique perspective and motivation when it comes to exploring the world. However, one common thread remains: the existence of the profound emotions that arise before and when thinking about a trip. The ‘exhilaration’, ‘delight’, and the subsequent ‘inspiration’ that permeates everyday life after experiencing travel.

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Tripful, the travel book brand by EASY&BOOKS, rather than providing a single answer to travel, presents diverse avenues to discover the sheer "joy of travel." Everyone embarks on their journeys in different ways. Yet, we aim to share the vibrant and enriching moments we've encountered - the moments that brim with excitement and pure enjoyment - through our own experiences.

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* Tripful = Trip + Full

The title is a compound word created by combining ‘trip’ and the suffix ‘-ful’ meaning full.

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◇ ’s unique curation, breaking away from the clichéd methods found in existing travel guidebooks

It is out of the format of the existing guidebook that focuses on simply introducing things to see, eat, and places to sleep, by shedding light on ‘how’ and ‘why’ rather than ‘what’. This guidebook reflects the current travel trends, which are seen through the eyes of real travelers and interpret and feel the charm of the place in various ways.

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What we suggest in this guidebook is different. This guidebook does not simply give you a list of places to visit, but tells you how to enjoy each spot and the story behind it.

And it explains why you should try the restaurant that is famous enough to eat in line, and introduces shops that provide a glimpse into the lifestyle of locals rather than simply shopping for trendy items.

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's unique curation, which is completed with text, design, and images edited to reveal the charm and merits of each item, rather than a boring and repetitive list of photos and text, focuses more on travelers and destinations, and maximizes the depth of travel.

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◇ A lightweight, trendy travel book that a local may carry

is a light, thin and sensibly designed travel book. The compact size of about 130 pages allows you to lightly carry it with you wherever you travel. Through the cover, we wanted to convey a beautiful image that would make you want to own the photo, even though it is a scene captured in the daily life of the travel destination. guides you to experience the life of a local while enjoying your trip, not just sightseeing as a stranger in a new place.

A trip to Jeonju and Wanju with BT21

Witness the delightful convergence of globally adored IPX (formerly Line Friends) characters, BT21, with the captivating realms of Tripful Jeonju & Wanju. It's a harmonious encounter that promises a truly enchanting experience for fans worldwide.

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The first places that come to mind when thinking of cities with strong Korean characteristics are Jeonju and Wanju. They are cities where not only the food culture we know, but also Korean culture in various fields are preserved and newly created. From the Hanok Village, where you can see the beauty of Korea, to a bookstore and library with unique curation, and a space that provides spiritual healing, BT21 characters will stay with you. For , the dedicated editorial team of EASY&BOOKS has personally curated and meticulously chosen spaces that exude the captivating charm of Jeonju and Wanju. With this guidebook, which views each space from various perspectives and meets various people, we hope that the unfamiliarity of each moment of your trip will lead to pleasure.

[ PREVIEW : ABOUT JEONJU & WANJU ]

008 CITY OF KOREAN BRANDING

CITY OF KOREAN BRANDING

012 CITY OF ARTS & CULTURE

CITY OF ARTS & CULTURE

014 IDEAL CITIES FOR NEW SETTLERS

IDEAL CITIES FOR NEW SETTLERS

018 REVITALIZATION OF SPACES

REVITALIZATION OF SPACES

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022 WHERE YOU’RE GOING

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024 THE BEST DAY COURSE

2 NIGHTS 3 DAYS TRIP TO JEONJU & WANJU

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[ SPECIAL PLACES ]

028 HANOK VILLAGE

KOREAN PILLARS: HANOK VILLAGE

044 K-CONTENTS

THE WORLD IN KOREA, THE PLACE IN THE MEDIA: K-CONTENTS

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[ SPOTS TO GO ]

052 [JEONJU] THE OLD CITY CENTER

THE OLD CITY SURROUNDING HANOK VILLAGE

058 [JEONJU] NEW TOWN & INNOVATION CITY

WHERE CULTURE COMES TOGETHER: NEW TOWN & INNOVATION CITY

060 [JEONJU] DEOKJIN

DEOKJIN AREA, PROVIDING HEALING IN THE HEART OF THE CITY

064 [WANJU] GOSAN

EXPERIENCING THE 80S IN GOSAN-MYEON

068 [WANJU] SAMNYE

SAMNYE-EUP WHERE HISTORY AND CULTURE ARE REGENERATED

070 [THEME: WANJU] TIME TO RELAX & HAVE FUN

TIME TO RELAX & HAVE FUN

072 [THEME: WANJU] GALLERY & MUSEUM

GALLERYS & MUSEUMS IN WANJU

074 [THEME: WANJU] VILLAGE EXPERIENCE

VILLAGE EXPERIENCE IN WANJU

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[ EAT UP ]

078 [SPECIAL: JEONJU] JEONJU LOCAL FOOD

RECOMMENDATIONS! JEONJU LOCAL FOOD

080 [JEONJU] TASTY JEONJU

TIME TO TASTE JEONJU: JEONJU CUISINE

084 [JEONJU] KONGNAMUL GUKBAP

KONGNAMUL GUKBAP, WHERE TO TRY?

085 [JEONJU] HANJEONGSIK

HEARTY KOREAN TABLE D'HOTE: KOREAN SET MEALS IN JEONJU

086 [JEONJU] LOCAL RECOMMENDATION

RESTAURANTS LOVED BY THE LOCALS

088 [JEONJU] VEGAN

HEALTHY MEALS: VEGAN RESTAURANTS AND CAFÉS

090 [JEONJU] SPACE REGENERATION CAFÉ

CAFÉS THAT REPRODUCES THE SPACE OF JEONJU'S PAST

092 [JEONJU] GALLERY CAFÉ

CAFÉS WHERE THE SPACE ITSELF IS LIKE A WORK OF ART

094 [JEONJU] CAFÉ IN JEONJU

SOPHISTICATED CAFÉS IN JEONJU

098 [JEONJU] DESSERT & BAKERY

SWEET JOURNEY, DESSERTS & BAKERIES

102 [JEONJU] BAR & PUB

BARS & PUBS OFFERING GLAMOROUS NIGHTS

104 [JEONJU·WANJU] BEER & MAKGEOLLI

INTO THE NIGHT TO ENJOY THE LOCAL FLAVOR, GAMAEKJIP & MAKGEOLLI ALLEY

106 [WANJU] KOREAN BRAISED SPICY CHICKEN

BRAISED SPICY CHICKEN WITH MUKEUNJI

108 [WANJU] SOFT TOFU STEW

SOFT TOFU STEW TO EASE YOUR STOMACH

110 [WANJU] LOCAL RECOMMENDATION

MUST-TRY RESTAURANTS FREQUENTED BY LOCALS

114 [WANJU] RESTAURANT

RESTAURANTS WITH GREAT TASTE AND ATMOSPHERE

116 [WANJU] CAFÉ IN WANJU

CAFÉS FULL OF WANJU

120 [WANJU] WITH MY DOG

DOG FRIENDLY CAFÉS

122 [WANJU] BREAD & DESSERT

DELICIOUS BREAD AND DESSERTS IN WANJU

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[ LIFESTYLE & SHOPPING ]

126 [JEONJU] SELECT & SOUVENIR SHOP

SELECT SHOPS & SOUVENIR SHOPS TO PRESERVE MEMORIES OF JEONJU

130 [WANJU] PHOTO STUDIO & SELECT SHOP

PHOTO STUDIOS & SELECT SHOPS TO PRESERVE MEMORIES OF WANJU

132 [JEONJU·WANJU] BOOK CURATION

TIME TO ENJOY A BOOK

136 [JEONJU·WANJU] LOCAL MARKET

TIME TO EXPERIENCE LOCAL DAILY LIFE

140 [JEONJU·WANJU] SOUVENIR

JEONJU & WANJU SOUVENIRS

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[ PLACES TO STAY ]

144 [JEONJU] BOOKING ACCOMMODATION IN JEONJU

HANOK STAYS IN JEONJU TO EXPERIENCE THE SENSIBILITY OF KOREA

146 [WANJU] BOOKING ACCOMMODATION IN WANJU

STAYS IN WANJU TO ENJOY NATURE

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[ PLAN YOUR TRIP ]

150 FESTIVAL

FULL OF UNIQUE FESTIVALS

151 TRANSPORTATION

JEONJU & WANJU TRANSPORTATION

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[ MAP ]

153 MAPS

Jeonju & Wanju trip with BT21!

A trip to Jeonju and Wanju, two cities that add their own color to the long-accumulated culture and history, along with the characters of the globally popular IP ‘BT21’ of IPX (formerly Line Friends). From Hanok Village, where you can see the beauty of Korean tradition, to must-try restaurants that provide hearty meals, this book contains all the information you must experience in Jeonju and Wanju.

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Cities with well-preserved Korean culture, Jeonju & Wanju

Discover a multitude of cultural wonders in Jeonju and Wanju, ranging from Hanok architecture to traditional clothing and delectable cuisine. These cities have cultivated a rich heritage, brimming with captivating stories that have captivated people for years. Embark on an unforgettable journey through , immersing yourself in the vibrant tapestry of Korean traditions, from the allure of Hanok stays to the tantalizing flavors of local cuisine.

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A gastronomic adventure that cannot be missed on your trip!

Jeonju, with its bountiful harvest from pristine waters and fertile lands, has fostered a unique culinary culture. Meanwhile, Wanju showcases wholesome meals crafted from the sweat and toil of hardworking farmers. When embarking on a journey to Jeonju and Wanju, a gourmet adventure becomes an essential experience. Get ready to indulge in a gastronomic odyssey through the flavors of Jeonju and Wanju, starting with must-try delights like Kongnamul Gukbap (bean sprout soup with rice), Hanjeongsik (traditional Korean set meal), spicy braised chicken featuring Mukeunji (aged kimchi), Gamaekjip (chicken and beer restaurant), and the vibrant Makgeolli Alley.